Alice Hartley
Hartley is a multi-disciplined artist living and working in South East London. Her work references dreams, familiar landscapes, and fragments of her own text. Her time printmaking at the RCA encouraged her to push scale as far as she could and take her mark-making to more expressive outlets. She continues to exhibit around the UK, Europe, and North America.
The brief was to help create visual narratives to convey her unique analogue practice, guided by clear functionality whilst preserving her voice. We approached this project by engaging in a series of workshops, visiting the artist in her space, and observing the printing methods. This helped us gain a deeper understanding Alice’s work.
Alice Hartley
Typography and messaging play a key role in Alice’s work. After extensive exploration, we landed upon ABC Diatype from Dinamo, a warm yet sharp modernist grotesque typeface inspired by clunky, pre-digital typesetting machines that informed its shape and provided us with a solid foundation.
We then combined a digital rendering of Alice’s distinctive handwriting and occasional bursts of her signature blue which enabled us to amplify the artist’s voice while maintaining clarity.
Gallery View
Alice Hartley
Typography and messaging play a key role in Alice’s work. After extensive exploration, we landed upon ABC Diatype from Dinamo, a warm yet sharp modernist grotesque typeface inspired by clunky, pre-digital typesetting machines that informed its shape and provided us with a solid foundation.
We then combined a digital rendering of Alice’s distinctive handwriting and occasional bursts of her signature blue which enabled us to amplify the artist’s voice while maintaining clarity.