Theme or characteristic found in various stories or situations.


Rebrand for Change Management Group, a global consulting firm specialising in delivering strategic change and transformation in the retail and consumer goods markets.

We worked closely with the firm to develop and build a vibrant and contemporary visual language in order to help them elevate their perception within the competitive market.

A palette of greens including a bright accent evoke positive change. The bespoke G from the monogram is a more literal representation of change and is used as a stand-alone graphic tool through digital and physical assets.