CMG
Rebrand for Change Management Group, a global consulting firm specialising in delivering strategic change and transformation in the retail and consumer goods markets.
We worked closely with the firm to develop and build a vibrant and contemporary visual language in order to help them elevate their perception within the competitive market.
A palette of greens including a bright accent evoke positive change. The bespoke G from the monogram is a more literal representation of change and is used as a stand-alone graphic tool through digital and physical assets.
CMG
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_New_-scaled.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_12-scaled.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_New_2-scaled.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_15-scaled.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_13.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_16-scaled.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_colour.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_11-scaled.jpg)
Gallery View
CMG
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_New_-scaled.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_12-scaled.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_New_2-scaled.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_15-scaled.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_13.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_16-scaled.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_colour.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/11/A_Common_Thread_ACT_CMG_11-scaled.jpg)