L’Escargot
Rebrand and continued design direction for London’s oldest French restaurant and members club set in the heart of Soho.
We created a new collection of brand assets including a versatile visual language that reflects the restaurant’s history and ornate interiors.
The illustrative logo depicts the original founder Georges Gaudin riding a snail, symbolising the world famous Escargot and waving a flag that states the motto “Slow & Sure”. A plaster bust of Gaudin riding the snail is to this day on display outside the restaurant.
L’Escargot
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L’Escargot Sur Mer.
During the pandemic the L’Escargot team adapted the business and headed to Aldeburgh on the Suffolk coast to open a new site. Initially intended to be a pop-up, its success resulted in it now being a permanent location and the first sister company in the L’Escargot franchise.
We humorously adapted the snail logo and placed Gaudin onto a scallop shell to pay homage to the area of Aldeburgh and celebrate the newly focused menu which is based on locally sourced fresh seafood.
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Gallery View
L’Escargot
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L’Escargot Sur Mer.
During the pandemic the L’Escargot team adapted the business and headed to Aldeburgh on the Suffolk coast to open a new site. Initially intended to be a pop-up, its success resulted in it now being a permanent location and the first sister company in the L’Escargot franchise.
We humorously adapted the snail logo and placed Gaudin onto a scallop shell to pay homage to the area of Aldeburgh and celebrate the newly focused menu which is based on locally sourced fresh seafood.
![](https://acommonthread.studio/wp-content/uploads/2020/12/LEscargot_A_Common_Thread_A.C.T_V1_31b.jpg)
![](https://acommonthread.studio/wp-content/uploads/2020/12/LEscargot_A_Common_Thread_A.C.T_V1_32c-1-scaled.jpg)
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