Macmillan
A series of films commissioned by Wolff Olins for Macmillan Cancer Support. Each animation brings to life Macmillan’s distinctive, approachable brand whilst communicating the charity’s core values. We used a range of stop-frame and motion graphic techniques to attain a hand drawn aesthetic that included rendering the text in charcoal, pencil, marker and paint.
Macmillan
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Gallery View
Macmillan
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