Impact F.C
Impact F.C. is more than a football club. Originally founded in Hackney by former Arsenal and Chelsea football academy professionals Alfred Mugabo and Jonathan Muleba, they bring together an academy, school sports coaching, camps and after-school clubs, each underpinned by a strong commitment to community.
Since 2017, the organisation has harnessed the power of sport and mentoring to inspire young people, helping them unlock opportunities and make meaningful contributions to the world around them.
Impact approached us to refresh their identity with a badge that could represent every strand of the organisation while honouring their deep community roots.
Impact F.C
At the heart of the redesign is a new ‘unity’ symbol, a dynamic mark that can be seen as both a huddle of people and a player striking a ball. Encased within a bold circular badge, it’s paired with the club’s motto FAMILIA PRIMUM (“Family First”) and two crosses that reference the heritage of Hackney.
The update also included a refined colour palette and stronger typography for clarity and versatility across digital and physical applications
We applied the new identity to Impact F.C.’s home, away, goalkeeper, and training kits. The result is a distinctive and meaningful brand system that players, staff, and the wider community can wear with pride, on and off the pitch.
The updated badge and kit give Impact F.C. a distinctive, modern identity that reflects their values, their roots, and their ambitions. It’s a symbol that players, staff, and the community can wear with pride, whether on the pitch, in the stands, or around Hackney.
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Impact F.C
At the heart of the redesign is a new ‘unity’ symbol, a dynamic mark that can be seen as both a huddle of people and a player striking a ball. Encased within a bold circular badge, it’s paired with the club’s motto FAMILIA PRIMUM (“Family First”) and two crosses that reference the heritage of Hackney.
The update also included a refined colour palette and stronger typography for clarity and versatility across digital and physical applications
We applied the new identity to Impact F.C.’s home, away, goalkeeper, and training kits. The result is a distinctive and meaningful brand system that players, staff, and the wider community can wear with pride, on and off the pitch.
The updated badge and kit give Impact F.C. a distinctive, modern identity that reflects their values, their roots, and their ambitions. It’s a symbol that players, staff, and the community can wear with pride, whether on the pitch, in the stands, or around Hackney.