Theme or characteristic found in various stories or situations.

My Hotels

We worked closely with My Hotels over the course of 6 months to create a new brand strategy that could be applied across the Group and their three hotels located in Chelsea, Bloomsbury and Brighton. 

The most important part of the brief was to elevate the companies presence within today’s competitive hospitality market. The group already had a loyal customer base and successful rating history, it now needed to stand alongside its contemporary competitors. We did this by introducing a new identity and visual language that evoked quality and a bespoke aesthetic.

My Hotels

We designed and built a main group website and the three individual hotels, each hotel website had to hold its own voice yet appear from the same brand, we did this using a subtle change in colour palettes and photography.

The marque is formed by the combination of letters ‘M’ ‘Y’ ‘H’ and is a symbol of quality, adventure and comfort. It should evoke the joy and sense of travel, known within the company as the ‘window to tranquillity’. It’s form is also reminiscent of an aerial view of a bed.

We also worked alongside Margaret London PR throughout the project in order to reconstruct the companies social presence and core values. We created extensive brand guidelines covering design rules, uniform guides and overall tone of voice. We refreshed the entire hotel groups collateral including an in-house magazine, company stationery, customer welcome pack, promotional material and signage.

“Matt&Dan understood the brief very well and took extra measures during the research phase to ensure the company ethos was understood and encompassed within the new visual identity. They made sure that the new brand identity celebrated the exciting future of My Hotels whilst respecting its roots and journey so far. We have continued to work with A Common Thread on other projects which I feel is testament to their dedication to the creative working process.”

– Andreas Thrasy

PR & Marketing: