Theme or characteristic found in various stories or situations.
Sink The Pink
‘Bold, expressive, fabulously tacky, celebratory and fun’ – Just a few of the words we remember during the briefing from the amazing LGBTQ+ creative collective Sink The Pink. We were asked to create an interactive website that fully encompassed the brilliantly diverse work they do that continuously challenges the status quo in contemporary entertainment culture.
During the design process we developed a dynamic typographic language and brash colour palette that broke the rules of traditional communication. Visit the site to get the full experience. ‘Everyone Welcome, Everyone Celebrated.’