A COMMON THREAD

Theme or characteristic found in various stories or situations.

Tutto a Casa

With the sudden introduction of social distancing, lockdowns and restaurants closing their doors, a significant shift in how Tutto Wines would operate going forward was needed. Once a solely wholesale business, we helped them build a new retail offering in the form of a online bottle store providing the public access to a curated selection of limited and exclusive bottles.

 

 

Tutto a Casa

Our brief was to introduce a new brand that could sit outside the already existing TUTTO business and inject some fun, sunshine and ‘good vibes’ into the new offering. We did this by creating new playful logotype inspired by Italian shopfronts and local cantinas.

This unique bold and often retro combination of fonts and typefaces was used as a basis to build on for the ongoing visual language and online communication. Together with a vibrant colour palette, the pair work together to grab your attention.

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